The Griffin Real Estate Group (GREG) is Harlem's premier residential real estate development marketing and sales firm. GREG c ollaborates with residential real estate development teams for development marketing and sales services, primarily through exclusive representation.

Carole N. Griffin founded the Griffin Real Estate Group in 2000 in response to the belief that certain needs were not being met in the way real estate was being marketed in Harlem. GREG is focused on development marketing as a specialty that enables developers to approach the newly revitalized Harlem market with confidence, guided with care by a Harlem native, who not only offers extensive knowledge of the Harlem residential market, but also unparalleled respect and compassion for the community she calls home. Developers in Harlem consistently rely on GREG's unique combination of insight and enthusiasm to increase
a project's return on investment. As a result of the current revitalization of this historic community, living in Harlem has become a very chic option, creating a profitable opportunity in the growth of the residential market. GREG specializes in residential ownership opportunities to targeted markets that include moderate/middle-income families, young professionals priced out of the "downtown" market and empty nesters returning to Harlem from suburban communities. This focus has meant exclusive representation by GREG of Harlem's largest and most prestigious developments, including the Eliza's Court Condominium and The LENOX Condominium.

Since its inception, The Griffin Real Estate Group has achieved sales in excess of $1 billion, with approximately 90% of GREG's business comprised of marketing and selling luxury residential developments, with 10% devoted to the resale of residential market-rate property. In continuing to pioneer the home ownership market in Harlem, The Griffin Real Estate Group works with development teams to cultivate a diverse housing stock that offers new and innovative market rate residential opportunities within the Harlem community.